Recently my blogs have focused on creativity, and then I read Drexler's thoughts on corporate creativity today. Perfect timing.
J. Crew CEO Mickey Drexler said in
this May's issue of Fast Company:
“America’s companies are built to destroy creativity. If you
become the head of a big company today, you’re not the youngest person in the
world. You have a contract. You get a jet. You have a huge overpaid salary. You
get bonuses. Do you think that CEO is going to screw around with fast, creative
change? No. And the board of directors, the last thing they want is someone who’s
going to change things. Steve Jobs—he would bet the company, he wouldn’t care.
But there are very few people who run companies that way.”
How does Drexler’s opinion jibe with
your experience?
Does this describe
your company? Is your company creative despite management? Or, quite the contrary, does your company nurture creativity to
stay alive--or ahead?
Manufacturers of custom and new products, for example, can’t survive
without creativity—regardless of their size and/or age.
How do corporations
promote and sustain creativity despite Drexler’s observations?
(Margie’s firm, Simon & Associates Public Relations www.simonspr.com specializes in award-winning writing, media relations and case studies. Simon’s case studies and successful media placements have become the focal point for many a client’s marketing campaign and have helped clients achieve double-digit sales growth.)
(Margie’s firm, Simon & Associates Public Relations www.simonspr.com specializes in award-winning writing, media relations and case studies. Simon’s case studies and successful media placements have become the focal point for many a client’s marketing campaign and have helped clients achieve double-digit sales growth.)
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