PR people and those wanting to place stories in weekly newspapers: do you find it challenging? Here’s what editors and reporters from weeklies recommend:
1. First and foremost, your release/story must be based in the paper’s coverage area. As one editor said, “If your story doesn’t directly relate to our area, please
don’t send us the release.”
4. “Don’t be too pushy.” “Do be polite.”
6. Newsworthy. Just because it's local doesn’t mean it’s newsworthy.
7. “We
write about new local businesses. If an existing business
has an event or promotion, we direct them to our advertising department.”
8. Feature
stories should entertain and educate. "The best stories include human drama. It doesn't have to be dreary. It
could be somebody overcoming person trials in their life."
9. Weeklies (like dailies) have limited editorial space and reduced staffs. They're very selective about what's covered, and careful not to give away a lot of free publicity to
businesses.
10. “Some
will call or email with a pitch saying it's a great opportunity for the
paper, when, in fact, it's the other
way around.”
11. Keep
requests short.
12. With press releases, include a quote or two from an appropriate subject.
Questions or comments? Contact Margie Simon, Simon & Associates Public Relations, margie@simonspr.com
(Margie’s firm, Simon & Associates Public Relations www.simonspr.com specializes in award-winning media relations and case studies. Simon’s case studies and successful media placements have become the focal point for many a client’s marketing campaign and have helped clients achieve double-digit sales growth.)
(Margie’s firm, Simon & Associates Public Relations www.simonspr.com specializes in award-winning media relations and case studies. Simon’s case studies and successful media placements have become the focal point for many a client’s marketing campaign and have helped clients achieve double-digit sales growth.)
No comments:
Post a Comment