Friday, March 15, 2013


Creativity According to Albert Einstein

Who would deny that creativity helps fuel success? Exceptional PR people exude it. Most people want more of it. So, what is “it?” Definitions of creativity abound and could keep a blogger writing indefinitely, but Albert Einstein’s comments on creativity are both revealing and rousing. Here are nine of his many observations:

“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”

“Imagination is more important than knowledge.”

“Logic will take you from A to B. Imagination will take you everywhere.”

“I have no special talent. I am only passionately curious.”

“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.

When asked how he’d solve a problem if he had only 60 minutes to do so, Einstein said: “I would spend 55 minutes defining the problem and 5 minutes solving it.”

"Anyone who has never made a mistake has never tried anything new."

"Great spirits have often encountered violent opposition from weak minds."

"The secret to creativity is knowing how to hide your sources."

There are many books on creativity. My favorite classic is, A Whack on the Side of the Head, by Roger von Oech. (No, I don’t represent him.) The book’s a great way to stir your--or your team's--creativity.

Stay tuned to my next blog which will focus on nurturing creativity.


(Margie’s firm, Simon & Associates Public Relations www.simonspr.com specializes in award-winning writing, media relations and case studies. Simon’s case studies and successful media placements have become the focal point for many a client’s marketing campaign and have helped clients achieve double-digit sales growth.)


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